Nothing's wasted
Since 1992 ResourceCo has recycled over 9 million tonnes of construction waste. This staggering fact not only highlights ResourceCo's recycling capabilities but also reiterates the company's commitment to the environment. It was also the inspiration for ResourceCo's advertising campaign.
Each animal was painstakingly created using images of construction waste from the Wingfield plant. The 'cockatoo' and 'frog' executions have run in magazines and as a backlit billboard at Adelaide Airport. A third execution is planned for early 2009.
Please click below to view the campaign images:
